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Speaker: Dr. David Wu

Faculty Member, Department of Oral Medicine, Infection, and Immunity
Harvard School of Dental Medicine

Abstract: 

在近代競爭激烈的市場中，每位牙科專業人士都應該有所品牌。無論是要締結新的合作夥伴、擴展私人診所，還是發展學術上的事業，您的成功都取決於要讓他人認識您的價值。理解建立專業品牌的基本原則，並熟悉如何自我推廣，是關鍵所在。本次的研討會，目的是為聽眾介紹，如何建立專業品牌，尤其是個人品牌的創建過程和有效營銷策略。

我們也會探討如何打造獨特品牌，進而推廣您的專業形象，透過了解各種平台的優勢，幫助您建立營銷工具包。最終目標是：幫助牙科專業人士打造個人品牌，並協助您踏上成功之路。

In today’s competitive market, every dental professional is identified by a brand. Whether you are applying for a new associate position, expanding your private practice, building your academic career, your success depends on getting others to recognize your value. Understanding the fundamentals of creating your professional brand, and getting comfortable marketing yourself is key. This webinar aims to introduce the principles of building a professional brand with a specific focus on the process of brand creation and strategies for effective marketing. We will review key steps in building your unique brand, evaluate strategies to market your professional brand, and understand the advantages of various platforms to help you build your marketing toolkit. The ultimate goal is to help dental professionals building their unique brand and help them embark on their path to success.

Learning Objectives:

1  Understand key steps in developing your unique professional brand

2 Evaluate strategies to create and market your professional brand

3 Recognize the advantages of various platforms in your brand building journey

4 Develop your own strategy to building your professional brand

1 理解發展獨特專業品牌的關鍵步驟

2 評估創建並營銷專業品牌的策略

3 認識在品牌建立過程中，不同平台的優勢

4 為自己制定專業品牌策略